Home Staging Business and Marketing Strategies to Sell Properties

Riches in Niches

As more and more Home Stagers, Professional Organizers, Interior Designers and Real Estate Agents come to APSD for Home Staging Training and Certification, I realize the importance of teaching the concept of “Riches in Niches.”

Some of you already understand this idea and have specialized in one area or another, and others are still trying to be everything to everyone. I started with the idea that I could please everyone too. And I did, and then I was tired and broke. You have to face facts. As women (I know we have some GREAT guys too, but you don’t have the “pleaser” instinct of women!) we already have to please so many other people each day. We please our spouse, our children, our neighbors, our boss – basically anyone that walks in our path.

As I decided to make the real choice and lead the home staging industry, I realized that I could no longer be everything to everyone. I had to be extraordinary with my strengths and visions and help those that were willing and able to receive and exceed with my brand of training. I knew that I wanted to focus on the true business growth aspect of Home Staging Training and Certification. I didn’t want to teach people to put candles on a table. I wanted to teach systems, marketing and business development in an industry I loved. I wanted to teach creativity, lifestyle and money making techniques.

So, I niched myself and APSD as The Global Leader in Home Staging Training and Certification with a specific focus on exactly what I mentioned above.

And because I see the need of “niching” or creating a specialty, I teach 19 different streams of income to our highest level APSD member, Property Scene Designer. I want them to have the , education, resources and ability to niche. The same is true with my APSD Stager Pro’s. I teach 4 different streams of income in that course so they can become experts in certain areas and stand above any other Home Stagers in their market. Kim Holdbrook, one of my Certified APSD Stager Pro’s is awesome at Curb Appeal. She should make it an area of expertise. Mannie Tantawy perfects Origami displays and is already standing out as an expert in this area. Terri Garner is an expert with Home Staging for investment properties as is Cindy Captein. There are many more certified APSD Home Staging Professionals that have also seen the benefit of “niching” their home staging services, and have done so.

It does not mean that you can’t provide an entire menu of services but if you can become known for one specific thing, you will always be the “go to expert” which then opens the door for additional opportunity.

Here Is how you develop your niche:

1) Decide what aspect of Home Staging you Love the most. Do you love doing vacant homes? Maybe working with investors is your niche. What about high end properties? You might specialize in homes over $1 million. You could also focus just on certain type of Home Staging service, like Curb Appeal or Marketing.

2) Once you have decided what you love to do, become the expert. Take the training you need to get to the top of the pack. Practice, practice, practice. Next, you have to toot your own horn. Go out and start telling everyone who will listen, that you are the expert. Then own it internally and do an extraordinary job every single time.

3) Continue to Educate yourself. You can take a course, listen to CD’s, become a member of a great organization like APSD that offers continuing education, look at others work, attend Home Staging events, etc. The biggest mistake that most so-called experts make is they stop learning and growing. Then, others that are willing to receive education surpass them.

4) Market Yourself and your work endlessly. The more you talk about your specialty, the more others will as well. So, don’t be afraid to brag a little about your results and your extraordinary achievements. Before you know it, others will be doing it for you.

An easy way to begin to develop your “niche” status is to listen to the APSD Complimentary call I recently did on Curb Appeal. “Curb Appeal, Creating Impact and Profit in your Home Staging, Design and Real Estate Business.” You also still have time to take advantage of a very special offer I made at the end of the call! http://www/apsdmembers.com/curbappeal

To your joy and success,

Karen Schaefer
Founder, APSD
The Global Leader in Home Staging Training and Certification

Home Staging And Furnishing Packages Inventories London

Do you want to transform the look of your house in a charismatic and appealing way? If yes then have a look at the following content and get the best of your help. Home Staging and furnishing packages in London is greatly in style. It is quite suitable for the ones who have large portfolio packages. You can choose from a range of elite furniture, soft furnishings, lighting and beautiful accessories, to improve the features and layout of your home, helping you to sell it faster. In some instances, doing this can even increase the selling price. So that irrespective of the budget, you can meet all your needs and requirements as well.

There are also basic packs along with kitchen packs to ease you. Now it is not a herculean task to choose the most stylish and durable furnishing packages to style your home for sale since it is going to do wonders for you and that you are going to enjoy to the fullest. You will feel proud of yourself for making the right decision at the right time. Hence choose the best home staging service so that you can help yourself in the best way. You can equally derive information from so many sites which are there. It will help you greatly.

Apart from furnishing package inventories, the companies also help in dressing your property to sell it which also includes window treatments. These services are a part of the complete package offered. In order to suit the needs of every pocket, there is premium as well as standard safety pack. Hence it eases everyone in their quest of making a beautiful home after home staging. As you search for the new, you are going to get full value for the money which you are going to invest on the furniture packages

There are a couple of things which you need to adhere in choosing the company so that you get the largest benefit.
As you get the complete package, prefer the company which can speed the process and possibly give you next day delivery
Similarly, make sure that you also get free and complete installation. Hence in this way you have nothing to lose as you choose the package. After all, you are simply going to save money and time for sure.

It is always better to choose the company which is world-renowned, since you are going to get range of facilities which is not possible otherwise. Companies are also offering furnishing sets and they are available in various range. Hence, it does not matter whatever is your budget your needs are going to get fulfilled for sure. Now, ease your life by choosing the best home staging service and furnishing package inventories in London which ease your tensions and worries, and not mounting them ever further. Your money equally matters a lot to you and you have work very hard to earn it. Hence do not do anything which wastes your money since you do not want to repent later on. After all, the biggest joy and happiness which we get by enhancing the glory and beauty of our own home can certainly best be experienced.

How Can You Make Your House Looking Like A Million Dollar HomeThere Are Numerous People, Who’re Un

In spite of the undeniable fact that every person has his or her own needs together with tastes, most people still possesses a similar perception of luxury and comfort. This is why, staging a home for sale, it may be not difficult to follow some general points, applied to create a desirable atmosphere within the exterior and interior of a house, which often can be appreciated by many.
So, first of all it is crucial to make your house looking nice and trim. The presence of garbage or clutter will surely spoil the impression created by your property, while you will demonstrate it to your prospective buyers. Secondly, the rooms at your house ought to be well-lit, to permit your potential buyers to see the furnishing of your home. And thirdly, the furnishing of your home along with its style should provide the atmosphere of harmony and luxury, where your prospective buyers should be able to relax and enjoy their time, while staying at home.
You can attempt to make such an appealing atmosphere, utilizing your personal idea of comfort and style with some general principles we’ve mentioned previously above. Even so, if you wish to achieve the best results, while making your property looking very expensive as well as receiving the highest price for its sale, then it will be crucial to take into account the advices of an expert teaching how to stage a house to sell.
These days the real estate staging a house to sell appears to be quite intricate issue that will require a unique approach and consideration of the quantity of significant points, that may be missed by non-professionals. In order to start staging a home we offer you to read about the decorating ideas supplied by Lise Desormeaux, who’s known as the successful Home Staging and Decorating Educator. Her home staging tips present a perfect guide as for realtors as for homeowners, that are wanting to transform their houses into the million dollar homes, which may be instantly sold. These tips will be also useful for those, that are going to decorate their abodes into the clutter-free and beautiful homes by not using a decorator.
Go through the tips of Lisa Desormeaux, available on www.lisedesormeaux.com, and you’ll be able to save big money, discovering the powerful recommendations for home staging.

Home Staging Helps Obtaining The Highest Price For Your House.There Are Plenty Of People, That Are

Despite the proven fact that every person has his or her own necessities as well as tastes, most people still possesses a very similar comprehension of comfort and luxury. For that reason, staging a home for sale, it could be not difficult to follow some general factors, applied to create a unique atmosphere within the exterior and interior of a house, that may be appreciated by many.
So, first of all it can be important to make your house looking nice and trim. The presence of garbage or clutter will unquestionably spoil the impression made by the house, if you will show it to your potential buyers. Secondly, the rooms at your residence should be well-lit, to permit your potential buyers to see the furnishing of the house. And thirdly, the furnishing of your home as well as its style should provide the atmosphere of harmony and comfort, where your prospective buyers will be able to relax and enjoy their time, while staying at home.
You can attempt to create this sort of pleasing atmosphere, hiring your own idea of style and comfort along with some general principles we have already mentioned above. Nonetheless, if you need to get the ideal results, while making your property looking expensive and even obtaining the highest price for its sale, then it could be of great importance to consider the advices of an expert to be able to stage a house to sell.
At present the real estate staging a house to sell seems to be quite intricate issue that will require a unique approach and consideration of the number of significant points, which could be missed by non-professionals. Just to start staging a residence we offer you to learn about the decorating ideas provided by Lise Desormeaux, who is known as the successful Home Staging and Decorating Educator. Her home staging tips present a superb guide as for realtors as for homeowners, which are in a position to transform their homes into the million dollar homes, which might be instantly sold. These guidelines could be also great for those, that happen to be going to enhance their abodes into the clutter-free and beautiful homes by not using a decorator.
Follow the tips of Lisa Desormeaux, located on www.lisedesormeaux.com, and you’ll be prepared to save plenty of cash, discovering the powerful steps to home staging.

Find Home Staging Tips!There Are Numerous People, That Are Unfortunate, While Selling Their Propert

In spite of the fact that each individual has his or her own requirements along with tastes, most people still possesses a quite similar knowledge of comfort and luxury. Because of this, staging a home for sale, it would be not difficult to follow some general things, used to create a fascinating atmosphere within the exterior and interior of a house, that may be appreciated by many.
So, first of all it happens to be important to make your house looking nice and trim. The existence of garbage or clutter will certainly spoil the impression made by the house, if you will demonstrate it to your prospective buyers. Secondly, the rooms at your residence need to be well-lit, to enable your prospective buyers to check out the furnishing of the property. And thirdly, the furnishing of your home as well as its style must provide the atmosphere of harmony and comfort, where your prospective buyers should be able to relax and enjoy their time, while staying at home.
You can try to develop this type of fascinating atmosphere, employing your very own comprehension of style and comfort along with some general principles we’ve mentioned previously above. However, if you want to get the the greatest results, while making your house looking very pricey and even getting the highest price for its sale, then it might be of great importance to take into consideration the advices of an professional on how to stage a house to sell.
At present the real estate staging a house to sell definitely seems to be quite intricate issue that will need a distinctive approach and consideration of the volume of significant points, which may be missed by non-professionals. In order to start staging a home we offer you to discover the decorating ideas proposed by Lise Desormeaux, that is known as the successful Home Staging and Decorating Educator. Her home staging tips present a superb guide as for realtors as for homeowners, that happen to be capable to transform their houses into the million dollar homes, which might be speedily sold. These tips can be also ideal for those, which are going to furnish their abodes into the clutter-free and beautiful homes by not hiring a decorator.
Go through the tips of Lisa Desormeaux, positioned on www.lisedesormeaux.com, and you will be able to save lots of money, discovering the powerful strategies for home staging.

Home Staging Helps Receiving The Highest Price For The Home.

There are plenty of people, that happen to be unfortunate, while selling their houses. This occurs, as the major part of these people, dont want to invest some cash and time to stage their homes. This is why here we want to raise the issue of home staging and also its particular importance for the quickest and beneficial home sale.
Despite the idea that each person has his or her own necessities and also tastes, the majority of us still possesses a virtually identical idea of comfort and luxury. This is why, home staging tips, it might be not so difficult to follow some general factors, employed to create a unique atmosphere within the exterior and interior of a house, that may be appreciated by many.
So, first of all it will be crucial to make your property looking nice and trim. The existence of garbage or clutter will certainly spoil the impression made by your house, once you will show it to your potential buyers. Secondly, the rooms in the house have to be well-lit, to permit your potential buyers to see the furnishing of your home. And thirdly, the furnishing of the house and its style must provide the atmosphere of harmony and luxury, where your prospective buyers will be able to relax and enjoy their time, while being at home.

You can attempt to make this sort of eye-catching atmosphere, employing your personal perception of style and comfort along with some general principles we have mentioned above above. Even so, if you wish to get the best results, while making your home looking very pricey and also receiving the highest price for its sale, it could be of great importance to take into consideration the advices of an specialist to be able to stage a house to sell.
At present the real estate home staging appears to be quite intricate issue that will need a unique approach and consideration of the amount of significant points, which could be missed by non-professionals. In order to start staging a house we offer you to obtain decorating ideas given by Lise Desormeaux, who is called a successful Home Staging and Decorating Educator. Her home staging tips present a perfect guide as for realtors as for homeowners, that are capable to transform their homes into the million dollar homes, that could be instantly sold. These hints will be also useful for those, who are planning to enhance their abodes into the clutter-free and beautiful homes by not using a decorator.
Follow the tips of Lisa Desormeaux, found on www.lisedesormeaux.com, and you’ll be capable to save big money, discovering the powerful strategies for home staging.

How To Sell Your Home During The Holidays – Home Staging Ideas

Winter brings its own set of problems to home sellers. Home buyers don’t feel as motivated to go home shopping in cold, wet weather. Plus, the early nightfall makes buyers want to wait until the weekend to view houses. When the weekend rolls around, home shoppers get sidetracked with holiday activities.

Besides the typical winter slow down in sales, today’s market also makes selling your home more difficult. Market concerns include:

1.Rising interest rates

2.More houses on the market

3.Longer time frame–days on the market

If you’re selling your home or investment property during this shifting real estate market, you can tempt buyers to get out of their warm cars and take a look at your home with home staging methods. Here are a few home staging strategies to help you sell your home during the holidays:

Home Staging the Exterior

Door wreaths welcome all to your home and set the stage for celebrating. Make a simple wreath to hang on your front door with holiday colors that blend in with and dress up your homes exterior colors. Use tree branches from your garden; attach a few gourds or pomegranates, nuts, and ribbons.

Group vines and mums or poinsettias for display impact near the front entrance. Adjust the vines to add height and movement. Add colored ribbons and fall leaves or evergreen branches.

Holiday Dcor and Your Target Buyers

Do your neighbors decorate their home exteriors with Christmas decorations? If your neighborhood supports Christmas themes, then your prospective buyers will appreciate your Christmas dcor.

However, if your neighborhood doesn’t decorate for Christmas, then your buyers may feel more comfortable without Christmas decorations. Play down Christmas if you live in an area that promotes “politically correct” holiday and seasons greetings instead of “Christmas Cheer.”

If you feel that you want to celebrate Christmas your way, go for it. Just understand that your home sale may take a little longer.

Home Staging with Christmas Decorations

Use less of your ornament collection this year. Don’t over-crowd your rooms. You want your buyers to see your homes features. Rooms filled to the brim with decorations stop the buyers eyes from visualizing their own furnishings in your home. Plus, crowded spaces feel smaller.

Examine your room colors and compare to your Christmas decorations. Do the reds clash? You may want to store ornaments with colors that don’t add to the setting.

Design Psychology Home Staging for the Senses During the Holidays

Appeal to your buyer’s senses to make them feel at home.

1. Sight: Use amber-colored lights that give a rich warm golden glow to your rooms. Switch out your regular white light bulbs in a few table lamps with amber bulbs to make your home feel toasty-warm and inviting.

2. Sound: Play gentle well-known music without words. This makes buyers feel like singing along and picks up their step. Music helps buyers feel joyful in your home.

3. Smell: Use natural essential oils in a diffuser. Many people suffer from allergic reactions to artificial sprays. Simmer cider with orange slices, cinnamon and cloves.

4. Touch: Add silky and velvet fabrics to table tops that tempt the buyer to feel the softness. The brain interprets the sense of touch just by seeing softness. Also, use thick, fluffy hand towels in the bathroom and kitchen to soften the cold, hard surfaces of room typically filled with tile, granite, and porcelain.

5. Taste: Yes! The sense of smell contributes to the sense of taste. Make sure you’re cooking something heavenly. Treat your prospective buyers like a guest. Invite them to share a warm drink and a sweet snack.

The more time your buyers spend in your home, the more they have invested in it. Houses do sell all year long. If you’re selling your home during the frantic holiday season, taking a few extra home staging steps can make a big difference in your sale.

Happy Holidays!

Copyright Jeanette Fisher

Benefits of Home Staging

Home staging is a concept that is catching on fast in the UK, especially in expensive cities like London. It essentially means furnishing and dressing of a property by the landlord or seller to increase its marketing potential. This also helps to get a better price for the property, so the cost of renting furniture In addition, you normally recover the cost of home staging through an improved price.

There are many benefits of home staging in London, besides improving the rate of the property by as much as 10-15 per cent. A staged home also forms a fantastic initial impression in the buyer’s or tenant’s mind, thus enhancing the chances of the deal being closed soon. You can also advertise a staged home through print, television or the internet.

When planning to go in for showroom interior design, keep the marketing period flexible, till at least three months. Experts recommend not removing the rented furniture from the property until contracts have been exchanged and signed, which can take some time. The marketing period can be extended, if need be, on a month-on-month basis.

Home staging London requires a lot of thought and a knack for interiors. You need to think like a tenant and then design your home in a way that exudes positive vibes, while taking their attention away from the negative aspects, if any. This includes adding stylish but sparse furniture, basic kitchenware, and plants in and around the house. Just make sure they haven’t wilted away! Keep your house clutter-free and remove all personal belongings, no matter how much you prize them. Also, budget should be kept in mind at all times, so you don’t end up spending more than you can recover.

Furniture rental for showroom interior design includes a variety of options besides general furniture. You can also choose from bathroom accessories, kitchenware, linen and even electronics like televisions and DVD players. In short, everything one would need in a house, to make it complete.

Putting a home for rent or sale is a tough decision, especially if you’ve lived in the place for a long time. This is why you should ensure through proper home staging that the next occupant of the house also feels the same positive energy and feels a connection with the place. The landlord has to make an effort to change the property into someone else’s dream home.

You can browse through home staging London packages at emblemfurniture.co.uk, where you will find anything and everything you’re looking for, within your budget. Check out their exciting range of furniture and furnishings and get ready to make your property fetch you the best rates!

Find Home Staging Tips!There Are Lots Of People, That Are Unfortunate, While Selling Their Homes. S

Despite the fact that each individual has his or her own demands together with tastes, the majority of us still possesses a the same understanding of luxury and comfort. Due to this, staging a home for sale, it could be not so difficult to follow some general points, used to create an attractive atmosphere within the exterior and interior of a house, that could be appreciated by many.
So, first of all it is actually crucial to make your home looking nice and trim. The presence of garbage or clutter will surely spoil the impression produced by your property, if you will demonstrate it to your prospective buyers. Secondly, the rooms at home need to be well-lit, to permit your prospective buyers to observe the furnishing of the home. And thirdly, the furnishing of your home along with its style ought to provide the atmosphere of harmony and comfort, where your prospective buyers will be able to relax and enjoy their time, while residing at home.
You can attempt to make such an pleasing atmosphere, using your individual knowledge of comfort and style with some general principles we’ve mentioned above above. On the other hand, if you wish to get the best results, while making the house looking expensive as well as obtaining the highest price for its sale, it will be essential to think about the advices of an expert concerning how to stage a house to sell.
Presently the real estate staging a house to sell definitely seems to be quite intricate issue that requires a distinctive approach and consideration of the amount of significant points, that could be missed by non-professionals. Just to start staging a home we offer you to read about the decorating ideas provided by Lise Desormeaux, which is called a successful Home Staging and Decorating Educator. Her home staging tips present an excellent guide as for realtors as for homeowners, which are wanting to transform their houses into the million dollar homes, which might be quickly sold. These hints will be also ideal for those, that are planning to embellish their abodes into the clutter-free and beautiful homes by not employing a decorator.
Go through the ideas of Lisa Desormeaux, on www.lisedesormeaux.com, and you will be able to save big money, discovering the powerful recommendations for home staging.